Posted by: The Fobel | Friday, April 22, 2011

YouTube Improves Video Analytics for Partners With New Tools

Analyzing your video channel’s content is about to get a lot easier for YouTube Partners, thanks to the preview launch of new “Partner Analytics” tools.

Whereas before, detailed analytical info had been available via raw data from downloadable spreadsheets, now there’s a lot more at-a-glance info. We spoke with the two YouTube product managers responsible for the launch to find out more.

Read more here –

Posted by: The Fobel | Thursday, February 10, 2011

Google Analytics and Regular Expressions

Need to filter your report data then try using Regular Expressions.  Have a look at the following document and video for further help.

Download Book – RegEx for Google Analytics

Read Blog –

See Video – (jump to 9:38)

Online Training (Google Analytics IQ Lessons) –

Posted by: The Fobel | Thursday, February 10, 2011

Google Analytics – In-Page Analytics

Just been having a brief look at the newish feature available in Google Analytics called In-Page Analytics – this is available from the content section of your Google Analytics reports.  Having only looked briefly I can see how powerful this is going to be in showing clients click on pages and also by being able to apply various filters the client can instantly see how users interact with the site.  This feature has been something that’s been missing for a while.

Have a look at the video on YouTube below for further information and also have a look at the Google help information on the subject –

Posted by: The Fobel | Friday, October 24, 2008

Enterprise-Class Features Added To Google Analytics

For those of you out there who crave more feature for Google Ananlytics then hold on to your seats.  Further features are being released in ‘Beta’.  These are gradually being released to all accounts.  Details posted by Jeff Gillis, Google Analytics below:-

They are (with more details below): Advanced Segmentation, Custom Reports, a data export API (private beta), integrated reporting for AdSense publishers (private beta), multi-dimensional data visualizations called “Motion Charts,” and an updated user and administrative interface.

These are features that experts and enterprise-level customers demand, and they will be available and easy to use in your Google Analytics reports. Please see below for details on each new feature and the release schedule letting you know when you can expect to have access to them. Here is a screenshot showing you where in your reports you can find a few of the new features, with more screenshots, help center links, and video demos (also at this YouTube playlist) below.

Features being added to all accounts in the coming weeks:

Advanced Segmentation enables you to isolate and analyze subsets of your traffic. It is true on-the-fly segmentation of visits so that you can create powerful filters with a few mouse-clicks. Select from predefined custom segments such as “Paid Traffic” and “Visits with Conversions” or create new custom segments with a flexible, easy-to-use segment builder. Then, you can apply one or more of these segments to current or historical data, and even compare segment performance side by side in reports.

Learn how to create an advanced segment in the video below, and in this help center article:


*Also, Avinash has just posted a blog on how to use Advanced Segmentation which is a must-read to quickly learn how to take advantage of this powerful feature.

Custom Reports are reports you create, save, and edit to give you a specific view of your data. You can choose the information and metrics you want to see, organized in the way you want to see it, by using a drag and drop interface to populate an Analytics report. You can also create tabs if you want to see related data – similar to a “Goal Conversions” tab – in effect creating multiple levels of sub-reports.

Once created, each custom report is available for as long as you want it. Take a look at this quick start guide to Custom Reports and to see a demo, play this video:


Motion Charts
add sophisticated multi-dimensional analysis to most Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how they interact over time.

By comparing metrics visually over time you can expose data relationships that would be difficult to see in traditional reports. Motion Charts will be available through a new “Visualize” button at the top of reports.

Take a look at this help center article and watch this video for more information:


(Note: if you’re interesting in putting your own data in motion, you can also use a Motion Chart gadget in Google Spreadsheets or a visualization API.)

The New Account Management Dashboard
makes it easier for you to manage and monitor your account by providing simpler navigation between accounts and profiles and displaying a dashboard of key performance metrics upfront upon login.

Meaningful data and clear visual cues (green is good, red is bad) help alert you to areas requiring more attention. We hope the new navigation, administrators’ ability to rename accounts and profiles, and account/profile locator functionality will boost your efficiency and ease of account management. Learn more in this help center article.

Features currently in private beta, scheduled for a more gradual full release to all accounts:

The Data Export API enables you to create software programs and applications using all read-only report level data from Analytics. The data exported can be used in any number of ways, such as building custom dashboards, creating data visualizations or interfaces, performing offline analysis, and combining/mashing Analytics data with other data sources. The API will be a platform for developers to extend Analytics data in new and practical ways, as far as can be imagined and implemented.

Integrated Reporting with AdSense
lets AdSense publishers see their revenue and impression data alongside their site traffic data in Analytics. Take a look at the AdSense blog for more details. This integration will give publishers even more metrics to help them measure visitor activity and the performance of ad units, as well as discover areas of revenue potential on their websites.

Learn how to link your AdSense account with a Google Analytics account, and for a glimpse at the new reports, take a look at this video:


If you don’t already, you’ll soon have access to these new features. Once you get a chance to use them, we invite you to discuss them and give us feedback in our user forum. We hope you’ll find them useful and intuitive.

Posted by: The Fobel | Wednesday, September 17, 2008

Analytics use by UK Universities

Having received a comment to a previous post by David Iwanow I decided to install WASP add-on for Firefox. I have just trawled through all the Universities in the UK as listed on the Wikipedia page – List of UK universities by size and record what Analytics packages that they are using.  This information is correct as of the 17th September 2008 at 14:55.  The results can been seen by viewing the Google Docs spreadsheet but a summary is available below.

Google Analytics – 106 uses – 55.55%
Nedstat – 24 uses – 13.48%
Webtrends – 6 uses – 3.37%
ClickTracks – 1 – 0.56%
Omniture SiteCatalyst HBX – 1 – 0.56%
Yahoo Index Tools – 1 – 0.56%
StatCounter – 1 – 0.56%
Woopra – 1 – 0.56%
N/A – 37 – 20.79%


While I am not surprised that Google Analytics scores so high I am surprised that there are only 8 different solutions being used.  It is also noted that some institutions run 2 solutions in parallel.  The majority of those institutions that are running multiple packages are running both Google Analytics and Nedstat.  We do that at Abertay so we have analytics to view should we decide to change our provider.  Of the 37 institutions who don’t have detectable analytics packages one would hope that the majority of these institutions are performing analytics on their web logs.  What also surprises me is the lack of use of Woopra across other institutions.  Is anybody else trying this out on their University web sites?  Have you seen it yet?

Posted by: The Fobel | Thursday, September 4, 2008

Outgoing link tracking in GA

Just found a blog post that shows you how to track outgoing links and downloads in Google Analytics.  The post can be found here.

In sumary you just need to add an onClick event to your hyperlink code e.g. – <a href=”; onClick=”javascript:urchinTracker (‘/outgoing/rssfeed’); “> you can do similar to track downloads.

In your GA account visit Content > Top Content and you will see the most popular pages on your site. Enter the term “outgoing” into the filter box as shown below and you will see a list of all the pages on your site with “outgoing” in the url. Normally this will just show exit clicks unless you happen to have real pages with “outgoing” as part of the url.

In order to track downloads then just change outgoing to download.

Posted by: The Fobel | Thursday, September 4, 2008

What are you using?


If your work for a University in the UK tell us what analytics packages you use.  If you want we can add your details to a Google Docs spreadsheet and add you to the list of users who can see it.  You’ll then have access to the individuals who control the stats.  Who uses Nedstat, Google Analytics.  Do you run two systems together.  Do you use your stats for benchmarking.  Have you seen Woopra?

Tell us your stories.