Posted by: The Fobel | Friday, October 24, 2008

Enterprise-Class Features Added To Google Analytics

For those of you out there who crave more feature for Google Ananlytics then hold on to your seats.  Further features are being released in ‘Beta’.  These are gradually being released to all accounts.  Details posted by Jeff Gillis, Google Analytics below:-

They are (with more details below): Advanced Segmentation, Custom Reports, a data export API (private beta), integrated reporting for AdSense publishers (private beta), multi-dimensional data visualizations called “Motion Charts,” and an updated user and administrative interface.

These are features that experts and enterprise-level customers demand, and they will be available and easy to use in your Google Analytics reports. Please see below for details on each new feature and the release schedule letting you know when you can expect to have access to them. Here is a screenshot showing you where in your reports you can find a few of the new features, with more screenshots, help center links, and video demos (also at this YouTube playlist) below.

Features being added to all accounts in the coming weeks:

Advanced Segmentation enables you to isolate and analyze subsets of your traffic. It is true on-the-fly segmentation of visits so that you can create powerful filters with a few mouse-clicks. Select from predefined custom segments such as “Paid Traffic” and “Visits with Conversions” or create new custom segments with a flexible, easy-to-use segment builder. Then, you can apply one or more of these segments to current or historical data, and even compare segment performance side by side in reports.

Learn how to create an advanced segment in the video below, and in this help center article:


*Also, Avinash has just posted a blog on how to use Advanced Segmentation which is a must-read to quickly learn how to take advantage of this powerful feature.

Custom Reports are reports you create, save, and edit to give you a specific view of your data. You can choose the information and metrics you want to see, organized in the way you want to see it, by using a drag and drop interface to populate an Analytics report. You can also create tabs if you want to see related data – similar to a “Goal Conversions” tab – in effect creating multiple levels of sub-reports.

Once created, each custom report is available for as long as you want it. Take a look at this quick start guide to Custom Reports and to see a demo, play this video:


Motion Charts
add sophisticated multi-dimensional analysis to most Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how they interact over time.

By comparing metrics visually over time you can expose data relationships that would be difficult to see in traditional reports. Motion Charts will be available through a new “Visualize” button at the top of reports.

Take a look at this help center article and watch this video for more information:


(Note: if you’re interesting in putting your own data in motion, you can also use a Motion Chart gadget in Google Spreadsheets or a visualization API.)

The New Account Management Dashboard
makes it easier for you to manage and monitor your account by providing simpler navigation between accounts and profiles and displaying a dashboard of key performance metrics upfront upon login.

Meaningful data and clear visual cues (green is good, red is bad) help alert you to areas requiring more attention. We hope the new navigation, administrators’ ability to rename accounts and profiles, and account/profile locator functionality will boost your efficiency and ease of account management. Learn more in this help center article.

Features currently in private beta, scheduled for a more gradual full release to all accounts:

The Data Export API enables you to create software programs and applications using all read-only report level data from Analytics. The data exported can be used in any number of ways, such as building custom dashboards, creating data visualizations or interfaces, performing offline analysis, and combining/mashing Analytics data with other data sources. The API will be a platform for developers to extend Analytics data in new and practical ways, as far as can be imagined and implemented.

Integrated Reporting with AdSense
lets AdSense publishers see their revenue and impression data alongside their site traffic data in Analytics. Take a look at the AdSense blog for more details. This integration will give publishers even more metrics to help them measure visitor activity and the performance of ad units, as well as discover areas of revenue potential on their websites.

Learn how to link your AdSense account with a Google Analytics account, and for a glimpse at the new reports, take a look at this video:


If you don’t already, you’ll soon have access to these new features. Once you get a chance to use them, we invite you to discuss them and give us feedback in our user forum. We hope you’ll find them useful and intuitive.



  1. I logged into Google Analytics this morning and the Enterprise-Class Features have now been added to my account. Somebody else in the office had access to them yesterday. I have had a quick play with Motion Charts, Advanced Segmentation and Custom reports and it looks great. I now think that with the Custom reports we can do all that we currently do with Nedstat. Id like to see Countries with top page views but when you select any geographic type elements then some of the content elements become grayed out. Wonder if they will be added.

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